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A Look at the Soaring Ammunition Market

The National Association of Sporting Goods Wholesalers released data yesterday that matches up with the experience many people are seeing at their local gun store: The demand for ammunition is high.

“As we pass the 15-day mark, in the U.S.’s Flattening the COVID-19 Curve timeline, the National Association of Sporting Goods Wholesalers (NASGW) SCOPE data platform reports another record week in firearms and ammunition shipments. Ammunition sales nearly doubled for the week ending March 21. When we look at year-to-date (YTD) numbers for 2020, ammunition sales are up 49% compared to the three-year average (3YR AVG), and 188% and the week-over-week, growing from $9.9m to $18.6m.

Firearms shipments were up 67% on the week. As of the 21st, they posted a more modest growth of 2% YTD against the 3YR AVG. As firearms shipments keep rising, keeping the supply chain moving will be the challenge in meeting the demand.

All in all, SCOPE DLX revealed that it was another massive week for the ammunition market and our distributors, as COVID-19 continues to have a widespread impact on our industry.

While still on the rise, optics shipments were still below the 3YR AVG at -4%. For the 2020 YTD shipments, they rose 5%, and their year-over-year growth was a little over 28% YTD.”

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